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The HCU Google update (pronounced "hoo-see") is a major change in the algorithm used by Google for the ranking of website content. It shifts away from only SEO-optimized pages toward content tailored with users' needs and adds worth. As a result, some websites have seen their search performance improve after HCU however, others saw a decrease - leading to debate between digital marketing professionals on its efficiency and fairness.
Google's Helpful Content Update was intended to tackle the rise of low-quality, keyword-stuffed content while prioritizing quality information that aids searchers in their queries. As such, websites which focused on generating high amounts of traffic through shallow articles that are heavy with keywords will be able to see their ranking as well as visibility decline, whereas websites focused on improving the user experience by creating helpful and informative pieces that are relevant to their customers would enjoy increases in ranking and visibility on Google.
The process of determining what constitutes "helpful" content is often subjective and leaves online marketers and SEO experts worried about possible biases in the algorithm. Furthermore, critics argue the importance of helpfulness could end up favoring certain sites and viewpoints over others and limit the diversity of the results of a search. Yet most webmasters and SEO experts believe that this HCU Google update is an important step towards improving search results by prioritizing user intent-meeting content that provides the most value.
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As Google continues to roll out its HCU update, SEOs must remain aware of any modifications in Google's algorithm, to make sure they continue to be ranked highly. This will mean revising existing content and 7 local stops (https://www.metooo.co.uk/u/6784166652a62011e87f953c) modifying the content to ensure it is in line with HCU criteria - such as revising old articles, reviving blog posts, or incorporating multimedia components in the content.
SEOs need to keep track of their rankings and traffic on Google Analytics 4 regularly as changes like fundamental algorithm updates or HCU algorithm modifications may need quick changes to their strategies to keep their websites ranking well with Google. When they do this, SEOs can quickly adapt their strategies accordingly to ensure that their sites continue to rank well in line with Google's algorithms.
Not the least the least important, is to note that Google's former HCU system is no longer functioning as an autonomous system that affects websites twice a year, instead, it is part of their core ranking algorithm that runs continuously and therefore, specific drops in rankings could no longer be associated directly with HCU but rather one of hundreds of signals that Google has incorporated into its main algorithm.
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